Process

   Brands are valuable.
We won’t take risks with yours.

blackladydesigner

Our Process

From positioning, to messaging and identity, to how those play out in all touch points—our approach ensures that every part of your brand is precisely what it should be. We'll not only know what to build, we'll know why we're building it.

This is how we do it

Discover

If we find, through our initial consultation, that we are in fact a perfect match, we'll move on to the next phase of our exciting time working together. Through an interactive workshop, we'll get clarity on who you serve, how you solve their problems, and what differentiates your brand among all others.

Direct

Next, we'll take everything we gathered from the workshop to create a brand roadmap. This roadmap will include your positioning, value proposition, direction on the look + feel and tone + voice, as well as a list of priorities. This will be the guiding post for your brand moving forward.

Design

See your brand's personality come to life. We'll design the deliverables that were determined from the strategy so you can turn loyal customers into raving fans.

We measure what works and stop what doesn’t.

Brands aren’t static. They are living and breathing. Which means they need periodic check-ups and maintenance to ensure they are headed in the right direction. We recommend review and testing every 6-12 months. This allows us to course-correct where needed–to scale what works and stop what doesn’t.

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