It doesn’t matter what field you’re in, it’s going to be flooded with competitors. It’s best to keep your ideas under wraps until everything is polished and in place. If you’re working with a team, have them sign an NDA to make sure they don’t leak any details. There’s nothing worse than sharing an idea with some, and having it stolen before you even got a chance to start on it.
Be unpredictable, yet maintain control. In most “deals,” two or more parties agree on terms for mutual benefit. In any good deal, you should strive to maximize your own benefits. By keeping your others guessing, you’ll eventually gain leverage.More importantly, you’ll ensure that no one gets too comfortable.