You should never reveal the full scope of your business, especially when it comes to money. The more you have can bring problems such as shady dealings by those who jealous. If you don’t have much, you’re guaranteed to be judged and not get the same respect as entities that are known to have a lot of money. Even if you’re quality of work is better.
If you’re still building your business, you don’t want to scare away potential business or customers by coming off desperate. For example, making money in entertainment can actually make it difficult for you to raise additional capital. If investors know your figures, they make an hypothesis based on those figures, instead of the actual value of the project.
Just because you have something, doesn’t mean others have to know. People will always think the poor man is hungrier than the rich dude. In many cases, hunger and ambition are synonymous.